The last weeks of the year are a time to review and start preparing the website for the coming months. Experts are starting to talk about trends and today we want to present you with these essential SEO optimization strategies for 2019. At Posicionamiento Web Salamanca we know that the job seems intimidating. But if you take care of these basic aspects you will be on the right track.
Understand the work of search engines
The first thing you need to do to come up with a successful SEO strategy is to familiarize yourself with search engines. Try to understand what their job is, how they do it, and why.
Google wants users to find answers to their queries. To do this, it analyses the indexed pages and displays those that are related to the search. In addition, it analyses a series of factors that help it determine the order in which the results will appear.
The webmaster's job is to make Google understand what the site is about and what it deals with. He also has to make sure that he has all the technical aspects in order for the search engine. And yet, he must do all this with the user in mind rather than the search engine bots. Because what you want is to satisfy potential customers.
Create an SEO Plan for Christmas that will help you position cambodia telegram lead next year. And apply the tips we will give you below. The starting point should be to know your customers well, how they speak, what their interests and needs are. Prepare to monitor your website, deepen your keyword research and work more on creating and disseminating content.
Thanks to this video you can better understand how Google works and thus begin planning your SEO strategy for 2019 .
Essential SEO Optimization Strategies for 2019
By understanding how SEO works, you can create or improve your strategy for the coming year. SEO is a fundamental part of content marketing and requires a lot of attention. By applying the right tactics, you will maintain and even improve your current ranking.
Although this is a very broad topic, these basic SEO tips will help you understand what needs to be done.
Do an SEO audit
To climb the search results ladder, you need to know where you are right now. What is working and what is not within your website. Identify the most popular pages and the elements that influence those results, such as keywords, metadata, etc.
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Conduct a complete evaluation of your website to find out which factors affect its positioning. There are online tools that will help you do this, starting with Search Console or Analytics, both from Google. But there are also others such as HubSpot or Screaming Frog that will help you find errors on your site.
Technical SEO aspects to review
Within technical SEO there are several elements that you must take care of. Among these we can mention:
Find and fix broken links.
Adapt the site with a responsive design so that it fits any screen.
Fix duplicate titles and descriptions.
Make correct use of keywords in images, texts and other elements of the publications.
Check that there are no errors in the robots.txt file.
Create the sitemap and submit it to Google to improve indexing.
Prepare your site for Mobile-First indexing
Since the beginning of 2018, adapting the web to mobile technology has become a priority to improve positioning. Webmasters began working on this long before, as Google began to implement mobile indexing .
This means that crawlers will look for and index the mobile version of the pages first. This doesn't mean that they will stop taking the desktop version into account. But if they don't look good on small screens, the ranking will be affected.
It's time to adapt your website to fit any screen size. Some key points in your essential SEO optimization strategies for 2019 are:
Write shorter meta titles.
Optimize images.
Avoid pop-up screens.
Include buttons and links that are easy to access.
Choose formats that look good on small screens.
Bet on featured snippets
Google is also giving a lot of importance to featured snippets, also known as position zero. On the other hand, if those snippets offer the answer that users are looking for, they won't bother looking at the rest of the SERP.