At Web Positioning Salamanca we want to help you have the best website possible, so today we tell you 5 ways to check that you have a good website . The task of achieving success with a website, from design and development to maintenance is not so easy, but it is not impossible, you should know that there are many aspects to optimize and improve, having a good website will help you position yourself on Google, consequently increasing the number of visits and sales.
1. You fix W3C bugs
What are they? W3C errors are mistakes that have been made when programming a website. For now, it is estimated that they do not greatly affect your web positioning, but it is considered necessary to correct them. W3C validation is the correction of these errors, basically it is complying with the standards in this regard.
W3C stands for World Wide Web Consortium, which is basically an international consortium that works to develop open standards for the World Wide Web (WWW or W3) so that documents on the Web are consistently displayed on different platforms, in other words, they are the ideas of what your HTML code should look like.
These are basically recommendations, it is not mandatory, having a website without W3C errors does not guarantee success, but following these standards is recommended. Having W3C errors can cause certain problems cameroon telegram phone numbers the performance of your website and even cause it to stop working, of course these are not always such extreme cases.
To validate erronter your website and click on review. Then you can correct them.
W3C validation is recommended for SEO , Google recommends correcting these errors. However, there are mixed opinions, some point out that not having errors does not help improve your SEO. What is clear is that not all errors are equal, and those that do can affect your website and its crawling can be a problem.
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2. It must be mobile friendly
Being mobile-friendly is not an option these days, it's a must. It's estimated that 25% of searches today are from mobile devices, so being optimized for all devices will help your SEO and attract traffic. If your site isn't mobile-ready, the user experience will be poor, so search engines won't rank you well and traffic from these devices will stop coming to your website.
Google strongly recommends being “mobile-friendly” on their developer blog , stating that mobile is changing the world, that almost everyone has a smartphone and uses them to communicate and search for information. It is important that your website looks good on all devices.
Remember that a responsive site design can greatly increase the number of visitors you receive. How do you know if you are friendly? Use Google's tool to test sites, and you can test it yourself by visiting your site from your mobile and seeing how it works.
3. Remove broken links
Broken links can be a problem for your SEO , and not only do they affect how search engines view you, but they can also create a poor user experience, and you could lose visitors. This will result in fewer conversions and therefore fewer sales.
Google recommends that you fix broken links , as this could help your web positioning. To do this, there are different tools available:
If your site is on WordPress there are plugins like Broken Link Checker.
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It is important to have a custom 404 error page, so that when users visit one of your broken links, they know they are on your website and can go to another page that works and find what they are looking for. This is not the case if they are external links, as it will depend on the other sites.
4. Fast loading website
Optimizing your loading times will allow you to verify that you have a good website. It is estimated that a website should load in less than 5 seconds . In that time, you should impress and keep visitors on your site. A website that loads quickly can benefit your web positioning and conversions.
You can use Google's tool to check loading times, or others such as Yslow or Gtmetrix, so you will have an idea of your current situation, and how you can correct it. Among the main recommendations are:
Minimize unnecessary HTML, CSS, and JavaScript.
Eliminate duplicate scripts on the website.
Optimize images with tools like Gzip Compressor.
Avoid CSS expressions.
Use CDNs.
5. Number of inbound links
Basically, an inbound link is when a website places a link that points to another website . Also known as backlinks or inbound links, they are important in determining the popularity or importance of a website.
To check the number of links your website has, you can check it on websites like alexa.org or ahrefs.com, they will tell you the number of links and where they come from.
Inbound links are important for SEO because search engines, like Google, take them as a way to see that a website has authority. Depending on the number of links, of course, these must be of quality , your website will be considered relevant. However, if you have many links but of poor quality you could even be penalized.