As a cleaning chemical company known for its bleach and laundry products

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Dove Men+Care was a wonderful success and helped launch Dove from a $200m company to a multi-billion giant. By taking its core product and adding messaging and product variations targeted at an entirely different audience, Dove kept to its stable core as a personal care brand while reaching new heights. How to use new Dove Men+Care dry spray antiperspirant 2. Clorox Toilet Bowl Cleaner Clorox is another example of a brand that was able to host a successful brand extension by keeping its core image the same while exploring new territories.


It would be hard to expand into many product lines. However, by exploring other extensions vietnam telegram number list that would value a brand known for sparkling-white cleanliness, Clorox was able to adapt its bleach into household cleaners, the most well-known being the Clorox Toilet Bowl Cleaner. After all, what better association could you come up with than sterilization and the bathroom? Clorox® How-To : Clean a Toilet 3.


Food Network Kitchen Supplies The Food Network is a television giant, with an audience of well over 13 million viewers around the globe. However, while looking into brand extension, Food Network decided to leave the safety of the entertainment world to the side and turn to kitchen and cookware products. While certainly taking a risk as the Food Network ventured away not only from their product but from their entire industry, the brand extension was ultimately successful and Food Network pots, pans, utensils, and other cookware items are flying off the shelves.