Budget : Both platforms offer flexible payment options, such as pay per click or pay per view, but the cost of ads can vary. It is important to consider your available budget and choose the platform that offers the best value for your desired marketing goals.
In summary, when choosing between Google Ads and Facebook Ads, it is important to consider these aspects and start with one of the two platforms.
If you have the resources, integrating the two tools is always the best solution, in most cases.
Here’s how we take these aspects into account at Marketers…
1 Choose your business goals clearly
There is no universally best suited platform for a business, it is essential to have a clear idea and choose precise business objectives, for which perhaps a platform may be more or less suitable.
For example, if your goal is to increase your brand awareness or grow your community, it is certainly more impactful to exploit the visual power of Facebook advertising , which can allow you to better communicate cambodia telegram mobile phone number list your brand values and belief system.
On the other hand, if your goal is to convert and there is an active conscious search for your products or services, advertising on Google Ads Search network may be the best choice.
Let's take the case of a local business, Google advertising services can really bring great results.
By using the right keywords and geolocation, you can easily reach a specific audience in your area and increase the possibility of converting users into customers.
In fact, Google also offers the ability to create personalized mobile ads , which can be extremely useful for a local business.
2 Carefully study your competitors' strategies
What may seem most banal, in reality, many do not do it.
Focusing on what works (or doesn’t work) for others is a critical step.
By studying our competitors through the Facebook Ads Library and by studying the ads on Google we can understand the active campaigns and therefore take inspiration.