Digitaleo X Magnétis: integrate Call Tracking into your local marketing strategy

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In recent years, consumer behavior has changed a lot. In search of trust and proximity, calls are more frequent before a visit to an establishment. And besides, today 60% of people prefer to contact a point of sale by telephone 1 . This channel is a real lever for customer acquisition, a partnership between Digitaleo and Magnétis was therefore an obvious choice.

This project is in fact perfectly anchored in Digitaleo's vision since it involves allowing you to manage and measure the performance of your incoming calls on a single platform, thanks to Call-Tracking.

All sectors of activity are concerned, as soon as a cal buy indonesia cell phone number list l occurs in the customer journey. Whether it is a first contact, a request for information or a call leading to a conversion, you can now identify the marketing lever that caused it. What does this new partnership bring? How can Call Tracking help you improve the return on investment (ROI) of your local marketing ? This is what we will explain to you in this article.



1. Two actors specialized in supporting networks
2. Digitaleo and Magnétis, what complementarities?
3. Expert support
Conclusion


Digitaleo X Magnétis: Integrate Call Tracking into your local marketing strategy

1. Two actors specialized in supporting networks
Digitaleo, local marketing specialist
Digitaleo, a local marketing specialist for 18 years, aims to simplify the communication of companies and more particularly that of brand networks. Thanks to its all-in-one solution, Digitaleo ensures the development and monitoring of an optimal local strategy on all channels:

Direct marketing : SMS, email and voicemail
Social networks : Facebook, Instagram and LinkedIn
Presence management : Google, Apple plans, Facebook and more…
Customer reviews : Google and Facebook
Sponsored campaigns : Google Ads, Social Ads and Waze Ads
Print & Goodies : print in-store, print out-store, advertising item, textile
Our partnership with Magnétis is explained by the desire to complete the measurement of the performance of all local marketing levers to, ultimately, help you improve their ROI.


Magnétis, the Call Tracking expert
Founded in 2011 in Courbevoie by Erwan Gustave and Alexandre Jacq, Magnétis positions itself as a Call Tracking specialist for point-of-sale networks. Thanks to their expertise in transforming incoming calls into ROI indicators, Magnétis has created the first French barometer for observing telephone data.

Unlike online conversions, the origin of calls is difficult to identify, Magnétis removes this barrier.

Their technology allows:

→ Monitor call flows across all your points of sale with a centralized, real-time view.

→ Compare your performance to that of your competitors using a sector-specific view of data.

→ Centralize your data using numerous connectors: Google Data studio, API, Google Analytics, Zapier, Google Ads, Wordpress, etc.



Digitaleo X Magnétis: Integrate Call Tracking into your local marketing strategy

2. Digitaleo and Magnétis, what complementarities?
The ambition of this partnership is to allow you to centralize the management and monitoring of the performance of all your marketing levers on a single platform.

Here are the main benefits of this partnership:

Collect new ROI data : your call data is reported by point of sale and by channel. This gives you a global view of your network's telephone performance (number of calls received and missed, time and duration of calls, location of callers, sector comparison, etc.)
Measure the performance of all your media by setting up a different number per channel, to analyze the distribution of calls coming from your emails, SMS, print media, Google Ads campaigns, etc. Of course, the end customer will not know that it is a tracked number. You will know the sources of your calls and thus be able to optimize your local marketing strategy by identifying the most effective levers.
Call Tracking also helps improve customer satisfaction and, by extension, your conversion rate: did you know that the average missed call rate, across all sectors, is 13%? And yet, this indicator is very little monitored by brands, despite its certain influence on customer satisfaction... Call Tracking allows you to identify these calls and implement corrective actions to limit them (change of opening hours, implementation of an additional resource during peak hours, etc.).

To go further, you can set up the “SMS Reminder” option, which consists of sending an SMS to the customer thanking them for their call and indicating that they will be called back shortly. An SMS can also be sent to the point of sale informing them of the missed call as well as the contact information.



Example of SMS reminder

Example of SMS reminder



Call-Tracking is also a way to personalize your exchanges (call origin, interaction history, first name, last name). Your customers' perception will be all the more positive!



Digitaleo X Magnétis: Integrate Call Tracking into your local marketing strategy

3. Expert support
Our philosophy, beyond offering you a complete platform for your local marketing, is to offer you the best possible experience. This is also why we have chosen to collaborate with Magnétis, which is the leader in network telephone data issues. You can also find all of their expertise in the first French telephone data observation barometer .

Our goal is to support you at every stage of your project:

Onboarding : our customer service and account manager teams will assist you to answer your questions and configure your accounts.
Training : we train you on the tools to enable you to improve your skills and work independently, particularly on the statistics section, ordering your tracked numbers and finding your bearings in the interface.
Monitoring and optimization : we analyze your performance to help you improve your strategy
Strategic support : together we define an action plan to optimize your campaigns, your media and therefore your ROI


4. Conclusion
The interest of Call-Tracking is no longer in doubt and is now a strategic lever to support the growth of your points of sale. Curious to measure the performance of this acquisition lever, on the scale of your local marketing campaigns? Do not hesitate to contact us to discuss it together!