First of all, you have to ask yourself exactly what you want to do.
Indeed, the growth process is not the email data same whether you want to build a multinational or an SME.
This is the intellectual aspect of the answer.
Next, you need to make sure that the entire management team is on the same page.
Building a sustainable business is very difficult. But the task is even more difficult if some members of the team are not 100% committed to the vision that has been developed.
This means that transparency must be absolute. It is extremely important not to impose a vision, but to find one that unanimously suits the team.
Finally, it is necessary to ensure that the actions undertaken by the management team are in line with the vision that has been decided, whether these are sales or investment actions.
As you can see, Paul O'Dea insists that growing a business is a long and complex process. This can only be achieved through the united drive of a management team sharing a common vision.
The answer to this question: "what do we want to do with the company?" therefore has three sides:
logic
emotions (shared vision and commitment)
action
Next week, Paul and Stéphane will discuss the sweet spot , or the ideal customer profile that must be defined and which forms the basis of business growth.
Don't forget to subscribe to the newsletter so you don't miss any articles!
See you next week.
If you liked this article, check out our page dedicated to customer experience or read our articles by Paul O'Dea. Would you like to be supported in your efforts to increase your leads ? We invite you to contact our teams for more information.