How to prepare a persuasive speech?

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Learning Aristotle's Classical Methods
Aristotle's classic work Rhetoric describes three modes that a successful orator's speech should consist of: logos, pathos, and ethos. In this article, we will discuss the role of each of them when preparing a persuasive speech.

First of all, let's agree on the criteria for a "successful speech." We usually define success as achieving a set goal. Develop the habit of asking yourself about the goal before each possible communication. After all, as you remember, Seneca said: "He who does not know which harbor to sail to has no fair wind." Whether you are preparing a presentation or are going to write a comment under a post, answer yourself a few questions:

Why am I doing this?
What do I want to get from the interlocutor?
What result will satisfy me?
Let's be honest, the ideal situation where one speech changes the argentina phone number lead way a group of people or even one person thinks or views the world is almost impossible to achieve. More realistic goals range from "I want to be heard" to "I want the interlocutor or audience to agree with me on a specific issue." The answers "to vent, to put in place, to outsmart" are possible, but most likely do not align with your long-term goals and values.

Once you have formulated your goal, think about what resources you will spend and what the possible "side effects" are. Remember how you scolded yourself for getting involved in a discussion under a post by a person you barely knew, spending half the night in front of the screen, writing a lot of offensive words to friends, and feeling completely broken in the morning!

Thus, having compared the desired result, the necessary efforts and possible consequences, you can evaluate the effectiveness of the upcoming communication. And then either consciously organize your thinking and speech activity, or completely refuse unnecessary communication, making a rational decision to save resources.

Let's say that you have defined the goal of communication and are ready to make efforts to achieve this goal.

How to prepare a persuasive speech? According to Aristotle, you need to use three modes of persuasion - logos, pathos and ethos.