Link to new messages in old messages

[rifathasan]

You should also add internal links to older posts that point to any new blogs you publish. This is a step that many people forget about, but again, Google can’t find a page if there are no links to it, and this is a great way to get more traffic from your evergreen content. So after you publish a new blog, make it a regular part of your checklist to find overseas chinese database old, relevant posts and update them with internal links to the new content. The further down the site’s architecture your new page is, the longer it will take for search engines to find it, but as long as those internal links are there, search engines will have a path to index it. Depending on the importance and ranking potential of the new page, you may want to link to it from older posts with lots of backlinks so that they can pass on more link equity.

Track and fix broken links
Over time, internal links on your site can break as you add new content, update old content, or change URL paths. Some content management systems automatically add redirects when these key elements change, but not always. It’s important that you take the time to regularly schedule link maintenance in your strategy and quickly identify and fix any broken internal links.

seo internal linking - broken links
Otherwise, you could be sending users and search engines to dead pages. Not only does this hurt user experience, but it also makes your site look like it's not being regularly maintained, making it less likely that Google will rank pages from your site at all.