There's a lot to play with at the campaign level, such as:
Campaign Name: Similar to the account name, this is what you will call your campaign and does not affect performance.
Status: Do you want to pause, enable or delete your campaign?
Goal: What you want to achieve from your campaign in terms of conversion actions.
Budget: A rough estimate of how much your campaign will spend per day.
Bidding Strategy : How aggressively or less aggressively you will use your budget on each impression. See our full list of the pros and cons of eachbidding strategy .
Location : Where in the world you choose where your campaign's ads will appear, also known as geotargeting .
Languages: This does not change the language of your ad. Your campaign's language settings determine which languages your ads will appear in.
Networks: For some campaign types, such as Google Search, you can choose to have your campaign appear exclusively on Google SERPs or on Google's affiliated search engines within the Search Partner Network.
Start and End Dates: If you don't want gambling data india to worry about starting or pausing your campaign, start and end dates can sometimes come in handy.
Devices : What types of devices you allow your campaign ads to show on, such as desktop, mobile, etc.
Frequency Limit: How often you want your campaign's ads to be shown to the same user.
Conversions: Which conversion actions your campaign will track. Changing conversions at the campaign level is less common. If you leave this setting alone, it will default to all conversions set at the account level.
IP Exclusions: Any specific IP addresses you would like to prevent from being shown.
Ad Scheduling: What days or times of the week you want your ads to run. Ad scheduling can be a handy tool for businesses with a limited budget.
Experiments: Any A/B tests of the campaign.
Available here and elsewhere: Ad extensions, audiences, contextual targeting, negatives, ad rotation, campaign url parameters, inventory type, excluded content, excluded types and labels, dynamic search ad settings, labels, automatic rules.