The launch or introduction phase

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When the product is launched on the market, it is still very little known to the public. Sales start gradually and profits are not significant. The company can then consider implementing advertising actions to increase the visibility of the product.

The growth phase
At this stage, the market begins to gain notoriety which causes sales to canadian cto cio email list accelerate. Having become visible on the market, the product is profitable. And this is where the competition manifests itself. It will be necessary to put in place a good marketing strategy to retain customers and stand out from competitors.

The maturity phase
At this stage, profits become substantial even though competition increases. However, sales do not change because the market becomes saturated. In this context, the company must think about implementing marketing initiatives such as advertising printing for example. This will allow it to reach new customers.