Minimize the number of varieties and options

[rifathasan]

In an experiment conducted by Sheena Iyengar, when a supermarket put six types of jam on sale, it attracted 40% of shoppers, 30% of whom bought jam. But when the experiment was repeated with 24 types of jam, it attracted 60% of shoppers but resulted in only 3% of purchases. If you want to increase your conversion rate , consider gambling data usa reducing the number of options available to your audience. Perhaps offer a sale on a certain number of items, or reduce five price packages to three.

psychology in marketing - paradox of choice
Limit the number of items in your main navigation menu
While a big part of marketing is going against the norm to stand out, there are still plenty of areas where this can work against you. For example, you might see that a competitor only has five items in their site navigation bar. You might decide to put 10 items on your site so customers see that you have more to offer. In reality, sites should only have 3-6 items in their navigation bar. Too many options to choose from and the visitor becomes confused about what to do or where to go. By narrowing down these menu options (and even other click options on the homepage), you will save them from these unnecessary decisions so that they have enough mental energy to make more important decisions as they delve deeper into your site .