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Content marketing supports a positive brand image A university is more than a place for people to further their education and improve their futures. It’s also a brand with an image, a voice, and a reputation to cultivate. And the more familiar a brand is to a particular person, the more likely they are to choose that brand when they’re ready to move forward with a decision. Content marketing for universities supports higher rates of brand recognition among your students and their families. People also perceive brands in a more positive way when they provide helpful information on demand.

Get Professional Writing Results with WriterAccess Developing a uganda phone numbers Content Marketing Strategy for Student Attraction So, how exactly should a university go about developing an effective content marketing strategy? Here are some tips to get you started in the right direction. Know your audience Effective content is material that successfully addresses the needs of its target audience. So, what is your ideal student actually like? How old are they, where do they live, and what are they generally looking for in a university? Use the answers to questions like these to create target personas, and craft your content to match their needs and interests.

Start a blog Search engines like Google favor frequently updated websites that are full of meaty, helpful content. And one of the most effective ways to make sure your site fits the bill is to add a blog. Develop a content production schedule for your blog and stick to it. Coordinate it with your social media posting schedule for the best results. Use keyword research to learn what your prospective students search for, and create posts that address their needs in unique, original ways. Incorporate storytelling into your strategy People love nothing more than a good story, and it’s not hard to see why.