At the interview, ask the candidate the following:

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In what areas of the product/business was the person looking for growth? Let them tell you where they were looking for this growth: in development, data business, or management. This way you can understand whether the candidate was truly proactive in finding new directions and whether they understand how to do it.
What exactly did you do? Expected answer: examples of successfully implemented cases of searching for new directions.
Why in this order and what indicators did you look at? Expected answer: a story about the logic of priorities.
Where was the coolest boost? Expected answer: a belgium whatsapp phone number case with specific profit figures and growth in metrics.
What else did you want to improve and change globally? Expected answer: a question about future changes and plans that were.
Pay special attention to the depth of the candidate's story. Data in his case is just dogma. Segmentation, traffic channels, tough unit economics and predominantly commercial thinking (did X, got Y in money).

As a test task, let them analyze your product funnel and ask for recommendations on how to optimize it. See how ready a person is to dive into data, offer solutions, and how they think in general. Give preference to depth and involvement - this is the hallmark of good jewelers.

A jeweler needs to set KPIs based on the growth of funnel metrics or revenue volume.

What is important to understand: the stage of "Maturity" is a pre-step to decline. This means that you, as a company, should already have alternative products that will keep the business afloat tomorrow. That is why, in parallel with the jeweler, you should already have a researcher working who will find you a new niche and save the future.

On topic. How to find a team and how to retain it? Case for founders and business leaders



At the Decline stage, look for a product gravedigger
The financial results of your company/product show negative growth. No matter how hard you try, nothing helps and thoughts of closing or reselling the business come. You need a product like a gravedigger.

Product tasks :

be able to close products in a project-based and systematic manner;
to squeeze the maximum out of the business in the end.
People of this type are extremely rare. Few people like and want to work with a product that is closing. The story is more project-based and has limited timeframes, hence the difficulty in finding the right candidate.

How to find yourself a gravedigger . At the interview, ask the candidate the following:

About the experience of closing products. Expected answer: a story about relevant cases, when and what you closed.
How did you choose what exactly to optimize? What was the prioritization logic? Expected answer: will tell about the priorities for choosing activities in the process of closing the product.
How did you cut costs for the team and communicate with people? Expected answer: the candidate will have real examples from practice and will be able to tell about them in detail.
Did it work or not as a result? What did you understand and take away for yourself? Expected answer: examples and insights as a result for yourself as knowledge.
What did you do after you closed the project? Expected answer: the path after closing the project, what did you do? There are no clear expectations here, just an honest story.
A product of this type must clearly understand that closing a product is a specific project with specific deadlines and a specific outcome. He should not be worried that after the work is completed, they may part ways with him, because in reality it will not always be possible to offer him anything else.