Luca Migliorati: No to mistakes, yes to conversions

[arafatenzo]

The present and future of the web are increasingly linked to mobile. It is no longer enough to be “mobile ready” but we must be “mobile first” . Regarding this approach, we will analyze various scenarios and evaluate what best meets the needs of users.

Finally, Luca will suggest some very valuable tools useful for everyday life and will give us some advice on how to best deal with this digital revolution, under the motto "No to errors, yes to conversions" .

Enrico Maioli: How to improve the design and effectiveness of a product on mobile
What is User Experience ? Often referred to with the acronym UX, this discipline concerns the method for analyzing and intervening on the relationship between product/service and user . With slovenia phone number Enrico, creative director of the Intera agency, we will talk about how to optimize this relationship in the mobile field and identify the boundaries of this hazy activity that is often linked to the UI (User Interface), the design of the user interface (to understand, for example, we are talking about how a navigation menu should be created in an app).

The second and most important objective of this session dedicated to Mobile marketing is to offer a practical framework and tools to exploit this discipline and improve the experience that users have with the products/services we offer. The aim is obviously to verify the value of a product or an idea, improve its design and effectiveness and optimize development times. We will also see, through some examples, some practical suggestions on User Interface (UI) design.

Giovanni Cappellotto: The new frontier of advertising
Giovanni is an Ecommerce Project Manager, he has always worked in marketing and considers understanding user purchasing dynamics to be fundamental to improving sales techniques.