Probability that a link will be clicked

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In other words, it is more beneficial from an SEO perspective if a page links only to your site, rather than to a large number of different sites.

Note: The processes described above refer to information contained in a document published by Google's founders in 1998. PageRank and related algorithms may have changed since that date.

Factors That Used to Influence PageRank (and Still Do)
Of course, there are, and were, factors that influence PageRank. We've already discussed the fact that not all links are equal in terms of the SEO PageRank they pass.

But what are the factors that can influence PageRank? Or have done so in the past?

We will particularly examine:

Anchor text
Internal links
Nofollow links
You need to understand not only what these influencing ecuador phone data factors are, but also how they apply to SEO today, which ones you should use, and which ones you should ignore.

Anchor Text
Anchor text is the text to which a link is attached.

Google's original document states that "link text is treated in a special way in our search engine" and that "anchors often provide more accurate descriptions of web pages than the pages themselves."

In the early days of Google, anchor text had a huge influence on how a page ranked.

If you wanted to rank for the term "red shoes", the more links you had using that exact term as anchor text, the higher you could rank (in theory).

Link building has become a race among SEO specialists to see who can get the most exact-match anchor text links to pages with high PageRank.