How to Optimize Your Business Page to Attract New Customers

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Optimize your Company Page to reach your audience
Once these technical aspects are defined, you can proceed with the use of the tools that LinkedIn provides to companies to do business. You can open the company page through the "Interests" tab at the top of the menu, selecting the "Companies" item and then "Create" in the side column under the "Create a company page" section.


How to do business with LinkedIn by opening a company page

LinkedIn for Business: How to Create a Company Page
To create the company page you will need to fill in all the fields, upload the company logo, the cover image, insert a description (250-2000 characters, spaces included) and the domain. When talking ivory coast phone number about LinkedIn for companies, many believe that with the presentation of their business they have concluded with this section and can therefore move on to the next one.

In fact, since private and professional profiles can be searched through the LinkedIn search engine and Google also shows a preview of them in the results (156 characters), it is very important to optimize this section by inserting keywords related to your company , your sector and those that your customers or partners would use to find you.

The suggestion for companies to make the most of LinkedIn is to create a list of 5-6 keywords or short phrases that introduce your business to add to the description. If you need help identifying them, you can use Keyword Planner, the free tool from Google or the SEMrush platform .