Let's start to see the structure: the navigation tree based on online behavior

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At this stage of copywriting it is time to discuss with the web agency and not only with the client. Surely the CMS, whether proprietary or not, already has a predisposition for organizing content. It is now up to you to understand how it works and how to best enhance the functionality of the texts within their "home". What I care about, precisely for optimized indexing, is to create the navigation tree together, based on organic searches and of course with precise references to the user experience.

To give a practical example, if the goal is to position yourself with “swimming pool”, which we have seen to be a potentially good development for the generic keyword “hotel sul mare cattolica”, during my copywriting I will make sure to dedicate a specific section to dedicated textual and visual content in the main menu.

5. Voice Search: A Thousand Semantic Shades Are a Real Factor for a New Type of SEO Copywriting
This is a parenthesis that I love: for web nigeria phone number copywriters, voice search has opened up worlds of phrases, synonyms, and expressions that find oxygen in the easier and faster pronunciation of words, rather than in their typing. Furthermore, voice search is a characteristic of mobile search and, as we know, mobile activity now has a fundamental and preponderant role.

What excites and fascinates me about voice search is the possibility of applying natural language to copywriting. Who knows, maybe in the future we won't be able to talk about SEO keywords anymore but about SEO Phrases (or maybe we already do?;-)). It is therefore normal that the long tail of the query increases significantly, and that Google takes this phenomenon into account in terms of indexing: if we think about it, the more details there are in your search, the fewer results satisfy it and the faster the identification of the result will be.

At the time this video was published in 2013, Matt Cutts received a lot of criticism and questions that, nowadays, we consider superfluous and obvious.
With Google Now and Siry, or with Chrome, we are now accustomed to a different approach with online searches. And how does all this translate into the drafting of texts for a website, that is, in our daily copywriting activity?

In my opinion with these factors: