Taobao and WeChat are releasing less and less data to search engines. More and more valuable information is not being displayed by search engines. Moreover, it is not just Baidu, Google's Chinese search has also suffered losses. In such an environment, people can't help but ask whether WeChat chose to launch WeChat Search because it saw an opportunity in the market. But it has more to do with the nature of WeChat and Baidu's business.
Historically, Baidu and WeChat have focused on different products: Baidu's hong kong whatsapp resource products are search and information, while WeChat's product is social. However, the two products are not as different as they initially seem. After all, users need information to interact. Years after WeChat and Baidu were launched, their respective approaches have led them to different places. WeChat's dominance in the field of social media in China has led to more monthly active users than any other application in China.
Baidu, on the other hand, lacks many features that allow users to communicate with each other. As a result, WeChat realized that it also had information to learn from, just like Baidu, and began to get more involved in the field of search. It’s not without reason that WeChat is known as a “walled garden” in China: why go to separate websites or apps to search for information if all the data is in one place? While there are still advantages to using Baidu, and Baidu can provide WeChat-related search results using the right keywords, although you still have to do some scrolling, WeChat search is better at searching the app’s internal ecosystem of consumers and companies sharing information.