And now, let's go for those content ideas
1. Ask your audience for their opinion (surveys, games, emails)
Let's start with the basics. Do you already have a more or less loyal audience that reads you, follows you on social media or subscribes to your newsletter? Then take advantage of it. Nobody better than them to tell you what they would like you to write about:
Conduct surveys on social media , asking your followers for their opinion on what topics to write about. They are quick, easy and very useful.
If you want, you can even turn it into a game or a contest: ask for their participation in exchange for entering a raffle, for example.
If you manage a group on social media (for example on LinkedIn), it's a perfect environment to generate debate around what you could post that they might be interested in reading. If you do live streams (Twitch, Youtube) where you can respond in real time with your audience, you're sure to get a lot of interesting ideas.
Send an email to your database , asking them to participate in a survey about how your website works, how you create content, what they like most and least… and what they would like you to write more and less about. All of that is gold dust for you. We do it every year, but depending on your audience, you can do it much more frequently.
Pay attention to the comments left on your posts. They australia number data will often provide you with different views or approaches on the topics you discuss that can generate new valuable content.
2. Competitors and media in general
We all have our competitors: websites with which we compete in a more or less friendly way to capture the public's attention. Of course, you know your competitors better than anyone else, you know who they are and what kind of content they make: pay attention to what content they publish and what works. To do this, it will be very useful to you:
SEO analysis tools: Tools like Ahrefs Content Explorer can help you identify which articles are performing best in terms of engagement and shares. You can find many other possibilities in our list of SEO tools .
Social media tools: Sprout Social, Hootsuite, or Social Blade offer features for monitoring and analyzing other users' social media activity. There are many other possibilities, both free and paid, in our list of the best social media tools.
Subscribe to their newsletters to keep up to date with what they publish and how they do it.
If they have a “most popular content” section on their website , check it out It’s a really easy way to find out what works best for them.