Now that you know more about pre-sale, its meaning and examples, let’s talk about how to make a successful pre-sale. Below you will find a recipe that can be customized to the needs of your brand and your product.
Set clear goals.
Offer something exclusive and novel.
Create a sense of urgency.
Communicate the benefits and features.
Use digital marketing strategies.
Measure and adjust your strategy.
1. Set clear goals
What do you want to achieve with the pre-sale? Whether it is to increase sales or generate anticipation around a new product, define your objective clearly and precisely. From a clothing number data pre-sale to a commercial real estate pre-sale, they all have defined goals.
2. Offer something exclusive and new
Offering a unique and novel product is essential to successful pre-sales. Create an item or service that is unique or has special features that will generate interest in customers.
Highlight the differentiating aspects and added value. The key is in the details and in making consumers feel that they are buying something unprecedented and valuable.
3. Create a sense of urgency
Set limited time limits during the pre-sale period to take advantage of discounts, special offers, or other incentives. Clearly communicate the deadline and emphasize the importance of taking advantage of the opportunity before it is gone.
4. Communicate the benefits and features
Create a detailed, yet concise description of the benefits and unique features of your product or service. Highlight how it will solve customer needs or problems and provide them with a positive experience.
5. Use digital marketing strategies
You can take advantage of different digital marketing strategies to promote your pre-sale: from promotions on Instagram or other social networks to personalized email marketing aimed at potential customers interested in your offer.
Use engaging images, compelling messaging, and a clear call to action in your marketing materials. Facebook Ads Manager can be a good place to start.
6. Measure and adjust your strategy
Finally, don't forget to measure the results obtained during the pre-sale period with specific analytical tools. This way, you will be able to adjust your strategy if necessary and obtain better future results.
A man purchases at a pre-sale using his card and his computer.
Tips for a successful pre-sale
In addition to implementing the steps above, consider these final tips for making a successful pre-sale that will help you differentiate your brand:
Use tactics like teasers, trailers, videos, or images on social media. These will help you build anticipation and keep your audience interested in your pre-sale.
Generate excitement without overpromising . In pre-sales, avoid making commitments you can't deliver. Focus your efforts on highlighting the real qualities and benefits of your product or service.
Offer truly exclusive benefits , this will encourage customers to commit early to purchasing your product.
Build trust by providing transparent information about your pre-sale product or service. You can display reviews, featured features, and any other evidence that supports the quality and value of what you offer.
Listen to your customers . If you receive suggestions during pre-sale, take them into account and consider whether there are opportunities for improvement. Don't dismiss feedback, as it can help you refine your product or service.
Make decisions based on results . Observe what worked and what didn't to make necessary adjustments.
Maintain constant communication with your buyers . Keeping them informed about the delivery process and communicating any changes is important to avoid misunderstandings and broken promises.