By Rafael Sotelo
Content manager at Marketing4eCommerce
OROne of the most important things for an organization is to know what its customers want and are looking for. Although we cannot get inside their minds to find out (yet…), we can use an empathy map , a tool that serves to design the profile of the ideal client, based on their feelings.
In this post, we will explain what an empathy map is and how you can make one for your company.
What is an empathy map?
An empathy map is a format that is used to describe the company's ideal client through the analysis of 6 fundamental aspects, which are related to human feelings. This can be done through questions bosnia and herzegovina number data that can help to get to know the client and how to relate to him.
The idea is to take all the client's feelings and needs from the idea level and place them in quadrants that allow for better visualization. The empathy map allows you to:
Filter and categorize your audience knowledge , allowing you to discover knowledge gaps and identify the research needed to fill them.
Create buyer personas.
Guide the team to create a customer-centric mindset.
Execute a better social media strategy.
Adapt the product or service to the market while it is in an early phase of decision-making.