TikTok's goal is to create a tool that uses artificial intelligence to create scripts for video ads based on instructions sent by advertisers. It would also create a virtual influencer who would interpret the script in a video or even through live streaming .
In this way, TikTok Shop merchants could use this tool to advertise their products in an automated, original and visual way .
However, we cannot ignore that this innovation could also bring with it some controversy (something not at all new in the world of virtual influencers). Since easy access to these avatars would imply that some brands would stop collaborating with real influencers, causing a new paradigm in that sector.
A function that is already a success in China
It should be noted that this option is not something new bulgaria number data for TikTok, since its Chinese version, Douyin, has included it for some time, and it is not the only one . Since 2022, various Chinese companies have specialized in the creation of deepfake avatars that promote products or sell them in live streaming programs.
As Mit Technology Review explains , “ With just a few minutes of sample video and $1,000 in costs, brands can clone a human broadcaster to operate 24/7 .”
For now, we'll have to wait and see how this technology will be implemented on TikTok, whether more platforms will adopt this trend outside of China, and what consequences it will bring.