1. With an online store
The best way to have control over the entire purchasing process is to have an online store. With it, you can define everything from the design with which you will present your products and the information you will share with your customers, to the payment method and shipping methods.
There are currently platforms such as Tiendanube, with plans that adapt to the needs of your business, which allows any entrepreneur to create an e-commerce without advanced technical knowledge, with the number library added benefit of having compatible tools available to carry out digital marketing and sell more.
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Sell online without sales commissions, you don't need a credit card!
Free Initial
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Essential
ARS $16,499 /month
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Boost
ARS $52,999 /month
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Scale
ARS $146,999 /month
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Evolution
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Meet Koko Beauty , an online store that offers different cosmetic products. This brand decided to rely on Tiendanube technology to create its online sales website.
Koko Beauty, an example of a cosmetics business
2. On social networks
One of the most common ways to start a cosmetics business is by using social media. For example, Facebook groups make it easier to promote products by capturing the attention of users who are interested in certain items and have similar demographic characteristics.
While this option makes it easy to start selling digitally, there are many other people doing the same thing, so competition will be greater and connecting with consumers may be more difficult.
3. In a marketplace
Selling on a marketplace like Amazon or Mercado Libre is a good alternative to start a cosmetics business and have the support of established companies worldwide.
Of course, you should consider that on both platforms you will have to make commission payments for each sale you make. So, you will either have to offer high prices that help cover the commission percentage or purchase merchandise with a very good profit margin, so that it is profitable to sell through these marketplaces. This will allow you to reach a level of profitability.
4. Doing dropshipping
The best way to create an online makeup business without inventory is by following dropshipping , a business model in which you do not need to have your own stock to generate income.
To achieve good results, it is best to have an online store and use an efficient dropshipping platform that gives you access to catalogues of hundreds of suppliers who have a presence on AliExpress or CJ Dropshipping.