A growth hacker is a professional who collects data, analyzes it, interprets it and acts creatively with one goal: growth .
In more theoretical terms, a growth hacker generates hypotheses based on market, product and user research. Then, he runs tests to validate whether he was right or not. Throughout the process, he analyzes the results and, finally, scales the successful actions.
This is a person with a hybrid profile , who knows about digital marketing and web analytics . That is, he thinks analytically, but not in a structured way, but quite the opposite, he must be creative and think “outside the box”.
How to apply Growth Hacking
Growth Hacking is more than just phone data experimentation, it is development. You have to think about the product, the actions, evaluate and then scale. Generally, there are 4 stages to implementing this technique:
1. Product Market Fit
It is the study of the product and the needs it covers within the market in which it is going to be inserted. Therefore, it is essential to know the target audience and understand what they are looking for.
Strategies to reach your audience:
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Target audience: 3 keys to get closer to it
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2. Growth Hacks
This is the experimentation stage . After thinking about the hypothesis, actions are carried out to validate, or not, the idea that drove the changes in the product or communication.
3. Scale
In this phase, also called viralization, the goal is for the user to become a promoter of the product or service. Thus, growth occurs in a more organic way, thanks to the help of word of mouth or consumer recommendations.
4. Retention
This is the last stage and has to do with user compliance with the product . If this happens, customers are retained and the entire Growth Hacking process is successful. It can be optimized and turned into a task that can be repeated on a large scale.