Starting a beauty supply business requires several steps, especially to do it professionally. To provide a reliable experience to buyers with your next business, you need to:
Have a business plan.
Set a budget.
Finding reliable suppliers.
1. Have a business plan
Although many entrepreneurs do not work on this point or leave it in the background, having a business plan, which includes good market research, is essential to organize your processes, set the objectives you want to achieve and establish a winning strategy.
In another of our content we explain what a business plan is , why you should do it and how to work on it.
2. Set a budget
Having a financial budget will help phone data you know if your business can be profitable or not. But it doesn't only work for this, there are other types that will allow you to know how much capital you should allocate to buy products or raw materials and even the money you would dedicate to your operations.
3. Find reliable suppliers
Suppliers are very important for any company. Therefore, it is always best to have several reliable options, taking into account the quality of their products, the processes they follow –both administrative and operational–, the delivery times they offer and the reputation they have in the market.
Before making a decision, take the time to research, compare prices and learn about the experiences of other entrepreneurs. This will help you not to stop your daily operations, which can represent a loss of money in the short term.
Where to buy skincare products to sell?
Nowadays, there are several factories, distributors and companies that you can rely on to buy skincare products, or even acquire raw materials to manufacture them.
The main ones in the Latin American market are:
L'Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
HB USA Holdings, Inc.
Natura &Co.
Mary Kay Inc.
Oriflame Cosmetics S.A.
Revlon, Inc.
Clarins Group
How to sell skincare products online?
The process you must follow to sell skincare products online is:
Create your brand.
Create your own website to sell skincare.
Open your business's social networks.
Connect your store to other sales channels.
Launch your online business.
Measure the results and adjust your sales strategy.
1. Create your brand
The first step to being successful in selling online is to create a brand. The reason? You will transmit confidence to consumers, you will be able to differentiate yourself from your competition and you will be able to position yourself.
It is important that you have a name that is catchy and easy to remember, a logo that conveys the essence of your business and a slogan that serves as a hook to position yourself.
2. Create your website to sell skincare
Having an online store is no longer as complicated as it used to be and it is a valuable tool for creating a catalogue that includes, for example, skincare products for oily skin , eye contour creams, sunscreens or masks.
Today, companies like Tiendanube – a leading e-commerce brand in Latin America – allow entrepreneurs to create virtual stores without advanced technical knowledge in programming or web design, with the option of accepting various payment methods, shipping to anywhere in the world and even promoting their products on social networks.
Create your store
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Free Initial
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Essential
ARS $16,499 /month
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Boost
ARS $52,999 /month
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Scale
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3. Open your business's social networks
Social media is essential for skincare businesses . Consumers in this sector – and in any other – are increasingly demanding and do exhaustive research before buying.
Content marketing can help you highlight the features and benefits of your products with interactive posts – in gallery, video or infographic formats – that go beyond direct sales.
4. Connect your store with other sales channels
Another key point for selling online is to opt for omnichannel, a strategy that allows a business to be in contact with buyers on different platforms.
By having an online store you can connect it to a marketplace like Amazon or Mercado Libre, while promoting your products on Google Shopping, Facebook Shop and Instagram Shopping.
If you use Tiendanube, use applications such as Astroselling or EcomNube to make these connections in just a few clicks.