How to rank on alternative search engines

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This data shows that Google dominance can be relative. If you’re targeting users who live in a specific location or have specific privacy and sustainability preferences, you need to find out where they’re looking for information online and diversify your SEO strategy to reach them on those platforms.

When it comes to ranking on alternative search engines to Google, it is important to take note of the similarities and differences in search engine results page features , indexing methods, and ranking factors.

search results for Social media management tools
For example, looking at the top armenia whatsapp five search results for “social media management tools,” it’s clear that domain authority, content quality, and relevance to search intent are similar ranking factors across DuckDuckGo, Brave, and Ecosia.

However, you will also notice that the results are classified differently and that these differences are more nuanced:

DuckDuckGo gives more importance to quality content than backlink profile

Bing gives importance to social commitment and local businesses listed on Bing Places

Baidu prioritizes sites with content written in Chinese, penalizes duplicate content, and gives more weight to backlinks from China-based websites.