Each campaign is built around

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1. Focus on data and experiments Traditional digital marketing typically involves established strategies like search engine optimization, email marketing, and social media advertising. These approaches are valuable but tend to be more static in execution, with success metrics often focused on high-level outcomes like traffic growth or impressions. Growth marketing, on the other hand, is rooted in data and constant experimentation.



Each campaign is built around measurable hypotheses that belgium whatsapp can be tested and optimized in real time. McKinsey research shows that businesses that use data effectively are almost three times more likely to succeed. Growth agencies often implement A/B testing, experimenting with multiple variations of an ad, landing page, or email content to determine which performs best. This iterative process ensures that marketing efforts are continually refined based on actual performance data rather than assumptions.



2. Full Funnel Method Traditional digital marketing focuses on specific stages of the marketing funnel, such as attracting visitors through SEO or converting leads through email campaigns. While these strategies are effective, they often operate in isolation, which can leave gaps in the customer journey. In contrast, growth marketing takes an omnichannel approach – from acquisition to retention.