With all this information in mind, we are going to share with you some brand identity examples that we believe can help you better understand the whole concept.
Tiendanube
The heart of Tiendanube , that which underpins all our work, is our purpose:
To empower and motivate all entrepreneurs who want to transform dreams into transcendent stories.
Our brand identity is based on promoting business growth by providing a technological solution and a digital ecosystem that helps them meet their objectives.
We talk about “entrepreneurs” because we believe that this cambodia phone data spirit can be found in a person who is starting a small business or in someone who leads a company. This trait is connected to resilience, the desire to challenge oneself, learn and overcome obstacles.
The idea of transforming dreams into stories is related to setting goals and achieving things, bringing them to reality. Finally, the idea of transcending has to do with the desire to go further, reinvent oneself and progress.
With all this, we arrive at the claim that you will see in all our content: “Show the world what you are capable of doing.”
Spotify
The music, podcast and show platform has a modern, entertainment-focused brand identity .
As they discuss in articles and notes, they made a transformation in their brand with the aim of better identifying their mission and values. With this, they arrived at a visual identity that is “adaptable, diverse, quality-driven, warm, friendly and human.”
Spotify brand identity example.
Airbnb
The accommodation and vacation rental platform centers the core of its brand identity on the idea of belonging. The goal is to connect people and make them feel safe anywhere in the world.
Its logo represents the company's core values: people, places and love.
Don't miss the video promoting and launching their current logo !
Uber
The ride-hailing and delivery platform bills itself as “the kind of people who are tireless in their mission to help anyone go anywhere and get anything they want.”
In their brand storytelling , they say they reimagined the way the world moves to find a better one: a new way of traveling, of making deliveries, flexible work that anyone can do, security and freedom to move around.
All of this leads to its purpose: this reinvention is aimed at creating a more efficient, economical, accessible and sustainable world.
The Wanderer
El Ambulant is a brand of souvenir products from Bogotá that has a physical workshop but has also offered its products online for years and has managed to scale quickly.
The following video shows what their online store looks like and how Vanessa Vellojín, its creator, managed to create something aesthetically pleasing but that matches their brand identity .
The Wanderer brand identity.
Boreal Forest
Selva Boreal specializes in telling stories through illustrations and prints inspired by the richness of jungles and forests. Their brand identity is closely connected to the natural universe they want their customers to be a part of.