Factors Affecting Intuition

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Intuitive decisions are influenced by a host of psychological factors, both rational and emotional. Let's look at the main ones:

Emotions and beliefs. Our experience, upbringing, values, and even current mood set certain filters of perception through which we look at any situation. For example, if you were taught as a child that all businessmen are crooks, then your subconscious will look for a catch in every deal. And vice versa, if you grew up in an entrepreneurial environment, you will be more tolerant to risk. It is important to be aware of these attitudes and try to compensate for them.
Fear and uncertainty. The fear of making a mistake, losing money, or missing an opportunity can distort perception and push you to make overly emotional decisions. Sometimes fear paralyzes you malaysia whatsapp phone number and prevents you from taking action, although your intuition tells you that the risk is justified. In such cases, it is worth reminding yourself that there is no growth without mistakes. Moderate fear makes us more cautious, but it should not block your intuition.
Influence of authorities. It happens that the bright charisma and confidence of the startup founder are so captivating that the investor switches off critical thinking and agrees with any arguments. Especially if the businessman demonstrates impressive expertise and operates with complex terms. At this stage, it is worth turning on rational analysis and asking yourself questions: how realistic are this person's plans, where is the evidence of his competence, is he too self-confident? Remember that charisma should work in favor of the project, and not hypnotize the investor.
Numbers and models. A clear business plan, detailed calculations, graphs and metrics can dull vigilance and create the illusion of complete control over the project. In fact, any numbers are always risks and assumptions. It is important to critically evaluate the initial data for calculations and understand how they can change. Plus, intuition helps to feel the realism of plans as a whole, without delving into details. If the promised growth figures seem too optimistic against the background of competitors, then there is reason to think.
Relying on past experience. Each situation is unique and does not always lend itself to analogies from the past. What worked in one industry or at another time will not necessarily produce results here and now. Therefore, trusting only your own or even someone else's experience without taking into account the current context means blinkering your intuition. Analyze similar cases, but consider them critically and be prepared for the unexpected.
How to Integrate Intuition into Decision Making
The best option is to give intuition a voice on par with rational thinking. This requires a comprehensive approach:

Recognize the value of intuition. Trust your professional instincts and give yourself the right to listen to them. Don’t write off your gut feelings, even if you can’t explain them logically.
Work on your observation skills. The more experience and practice you have, the more accurate your intuition will be. Therefore, do not stop meeting different people, studying other people's cases, trying yourself in new deals and projects.
Combine intuition with analysis. Use first impressions and feelings as a signal of what to pay attention to. Noticed some intuitive flag on the project? Study it in more detail, calculate the risks, talk to experts. Superficial glances can easily deceive, so trust, but verify.
Develop emotional intelligence. Learn to read your own and other people’s emotions, understand non-verbal signals, and manage stress and pressure. Emotional competence increases the accuracy of intuitive assessments and helps make informed decisions in emotionally difficult negotiations.