When conducting online surveys , many questions arise about the design of the questionnaire . It is important to remember that this is not something that can be taken lightly, as it directly influences the results of your research.
For years, researchers have perfected the way they write questions and even the options, in order to increase the response rate and the quality of the information they receive.
A big problem with open-ended questions in surveys is that respondents are lazy. It takes time and effort to think of good answers, and if the survey is self-administered, whether online or on paper, it also takes time and effort to write them.
However, there are several things that a clever researcher can do to overcome these kinds of complications. One of them is to think carefully about the format of response boxes – that is, if you want respondents to tell you three things they liked about your ad concept, then give them three response boxes. If you want them to list all the brands they can think of in a category, then you will need to give them ten short boxes instead of one big one.
This powerful tip is based on a recently published article in the Journal of Survey Statistics and Methodology . The research found that respondents answer the questionnaire guided by the boxed response nepal phone number of open-ended questions.
In other words, the study found that if you offer several small boxes instead of one large box in brand recognition questions, the following will occur:
Respondents spent more time on the task: Since they understood that it is not a simple question and they felt committed to thinking more than twice about each answer, delivering better results.
Respondents named more brands: Given the 10 different boxes, they sensed that they had to fill them all in.
Respondents name lesser-known brands: This happened because they were willing to put in more effort on each question.
Remember that if you want to obtain quality data, your survey must be objectively designed without any bias that could lead people to answer what you want them to answer. Only then will your research be complete.