One of the biggest advantages of this type of marketing is its ability to establish deeper emotional connections with consumers. By stimulating the senses, emotions and experiences are awakened that go beyond the simple commercial transaction. This emotional connection can generate long-term loyalty towards the brand .
.Differentiation
In a saturated market, standing out and differentiating is essential. Sensory marketing provides brands with the opportunity to stand out , as not many adopt this strategy in a comprehensive manner. Differentiation is achieved through unique experiences that go beyond the conventional.
.It is memorable
Multisensory experiences are more memorable than bangladesh number data traditional interactions . Consumers tend to remember not only the product or service itself, but also the sensations and emotions associated with the brand. This can translate into repeat purchases and recommendations to other consumers.
Influence on the purchasing decision
By creating an emotional connection and being memorable, sensory marketing has a direct impact on the purchasing decision. Consumers are more likely to choose products or services that have provided them with positive sensory experiences, resulting in increased conversions .