LINE OA data functions suitable for different business scales

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We understand that LINE can help operators collect first-party data and gain a clearer understanding of consumers’ profiles. What’s next?

As mentioned at the beginning of this article, operators of LINE official accounts can be divided into different business scales. For relatively small-scale operators, the data of LINE's native backend may be enough; for medium-sized brands and small and medium-sized enterprises, in addition to the native backend, some lightweight plug-in modules may need to be connected in series; for large groups, It is strongly recommended to subscribe to the enterprise version of the professional data platform for advanced data insights and connection.

The following will introduce LINE's native background data, small plug-in tools, and more advanced data application platform functions.

Native background data
46. ​​Basic functions of LINE data analysis
Basic analysis data can be seen on the "Analysis" page in the backend of LINE's official account. Basically, all the native functions of LINE backend can see the corresponding data. Includes the following categories:

Friends related : number of blocked people, number italy whatsapp phone number of friends, friend joining channels (can be filtered based on gender, age, and region).

Message related : the number of exposures, openings, and clicks of various messages.

Promotion related : Number of users and status of coupons and point cards.

Data collection plug-in tool
47. SurveyCake connects to LINE OFFICIAL ACCOUNT to automatically collect first-party data
SurveyCake is one of the most commonly used online survey platforms by brands today, and many brands use it to collect consumer feedback. However, after collecting the questionnaire data, integrating the questionnaire data with other data requires a data collection process. Using these data to initiate subsequent marketing interactions is another major project. Crescendo Lab's MAAC can do all of this automatically. In addition, the MAAC platform has great flexibility in connection and can also be connected to Google forms.