To create a LinkedIn profile that is attractive and helps you achieve your professional or business goals, we recommend applying these 5 tips:
1. Post a good profile picture
Adding an image like your business logo, or a photo of yourself if you have a personal brand, will increase visits to your profile and increase the credibility of your brand .
If it's a personal profile, post a photo where your face is clearly visible. It doesn't necessarily have to be a formal image, but keep the corporate context in mind when choosing which photo will give you the credibility you need.
For business profiles, your brand logo can be a good image for this purpose.
2. Write an excellent summary
This summary is one of the first elements colombia phone data displayed on your profile. The name of this section is “About” and it is intended to describe who you are or what your company does.
To write a good summary, first answer these questions:
What do you like to do?
What are your most important work experiences?
What are your professional expectations?
3. Complete all the fields in your profile
Try to fill out each section of your profile, including volunteer projects and philanthropic and social organizations that you support. This represents a competitive advantage for your personal and business brand.
4. Customize the URL
When creating a profile on LinkedIn , the tool automatically creates a URL, that is, the address that appears in the browser and consists of www, followed by the domain and the extension linkedin.com and the name of the person or company plus a random number.
We suggest you edit that random number at the end and leave only your name or the name of your company and some keywords by which you would like to be found on Google and on the LinkedIn search engine itself .
5. Spread quality content
At this point you can share and comment on information about your industry that is of value to your contacts or create your own texts, a practice that will undoubtedly make you stand out on LinkedIn .
A well-applied content marketing strategy is key to attracting visitors to your business and, thus, increasing the number of potential buyers for your online store.