No matter the size of your business,

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But it’s not always easy to tell who your competitors are on social media. For example, if you’re planning a controversial viral marketing campaign to generate attention, then the company you’re competing with for market share of your product may not be a competitor here. Instead, it could be a sportswear giant or an influencer shopping site that can deliver the social media marketing strategy you want.

No matter the size of your business, it’s always worth keeping an eye on what your competitors are doing on social media. After all, you could have created a great marketing campaign but it wouldn’t have made an algeria whatsapp impact because it was too similar to what others in your industry are doing. Or you could have made the same mistakes as your competitors when it came to handling complaints on social platforms.



Analyzing your competitors involves more than just observing their likes, shares, and interactions from a distance. If you really want to develop a successful online strategy, you need to conduct an in-depth social media competitive analysis. It’s about being proactive, not reactive. This guide will show you how, from deciding who to monitor, to analyzing your competitors’ social media presence, to applying those insights to your own social strategy.