The above-mentioned " customer unit price ", " purchase frequency ", and " customer longevity " are all positively correlated with " customer lifetime value (LTV)". Simply put, if you can get customers to spend more per purchase, spend more often, and continue to spend longer, LTV will naturally increase. However, it is not easy to improve these three key indicators in a low-cost and efficient way. After all, organizing marketing activities or interacting with consumers will always consume time, manpower, and money. Therefore, choosing the right digital tools to assist marketing and customer relationship management will be the first step for brands to improve their LTV. Therefore, at the end of this article, we will introduce several tools and functions of the MAAC all-round marketing platform and the CAAC conversational interactive platform to explain how the Crescendo Labs solution can assist your brand now that in-depth membership management is paying more attention. .
MAAC allows brands to collect data through LINE, Taiwan's most comprehensive channel. MAAC's Open API also allows brands to quickly connect many existing data sources, allowing e-commerce platform russia whatsapp phone number member information, CDP, Salesforce and other CRM systems , offline consumption footprints, and even Surveycake’s questionnaire feedback data can be quickly integrated. Through multi-party data integration services , we can build a 360 view of customers, fully understand customer preferences, and have the opportunity to proceed to the next step: focus marketing.
2. Data application: focus marketing, precise shopping guide
When the brand completes the construction of customer 360, it can use MAAC to label and segment consumers, such as classifying according to activity, loyalty, spending power, product preferences, etc., and use AI models to be more efficient and accurate Complete some of these common classifications. Detailed data and detailed segmentation are the key to improving LTV , because only in this way can brands improve the three key indicators mentioned above: