What are microenterprises: characteristics, advantages and examples
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2. Write a powerful phrase
The mission must be a short, precise and very strong sentence , capable of describing in a concrete way what you want to achieve.
Below we share some tips to help you write it successfully:
Betting on honesty is always the best way.
Your mission determines everything from daily actions to medium-term objectives. Therefore, it must be realistic in terms of its scope .
Try to be brief and direct .
Stay away from technicalities or finland phone data complex language.
Your mission statement should be a reflection of your company . If you use another company's mission statement as a basis, your audience will notice.
Avoid listing the services or products you offer.
When you finish writing the sentence, ask for feedback from those around you and make any necessary adjustments . It's normal for it not to come out on the first (or second and third) attempts. Don't lose patience.
3. Focus on the “why”
Simon Sinek—consultant, lecturer, and scholar of anthropological marketing—developed a model called The Golden Circle , which is based on a simple, but extremely profound premise:
People don't buy what you do, they buy why you do it.
Simon Sinek
This model explains how the “why” is crucial to optimally communicating your company’s purpose and how it is essential for companies that achieve great things.
Based on the 'why', it is possible to establish a much more powerful bond of empathy with your audience, and therefore, the relationship with your brand becomes stronger.
Watch this video to help you better understand The Golden Circle and its relationship to finding your company's purpose.