By Alberto Gonzalez
Marketing4eCommerce Editor
PFor some companies it is the main source of income, for others it represents a way to maximize the customer experience. The web is and will continue to be for a long time an essential for brands that want to develop their digital strategies.
The real challenge comes when it comes to implementing various strategies to generate traffic to your website. The mobile wallet is one of those simple and effective tools that allow you to generate traffic to your website naturally.
But… How does the mobile wallet actually generate traffic to your website? We explain everything in this article. But first, let’s refresh what omnichannel is . It is a marketing and sales strategy ecuador number data that focuses on providing a consistent and seamless customer experience across multiple communication channels and platforms. This involves the integration and coordination of all touchpoints , such as physical stores, websites, mobile applications, social networks and other media, to provide a unified and satisfactory customer experience, regardless of how the customer chooses to interact with the brand.
Generating web traffic: an omnichannel strategy with a mobile wallet
Consumers and their consumption patterns are evolving rapidly and companies must adapt to remain competitive. One of these major changes is the birth and popularization of omnichannel as a means of communication, loyalty and customer relations. This forces brands to develop a unique customer journey adapted to all these customer relations channels.