But in addition to this ocean of likes and shares, there are other areas in which we can use this concept. Specifically, these would be the most common indicators to measure engagement:
Click-through rate (CTR): In email marketing and advertising campaigns, you can measure how many people click on your links or ads compared to the total number of people who saw them. As we told you in “ how to calculate CTR ” , when we carry out an online advertising campaign, whether on search portals (Google par excellence), or on social networks such as Facebook or Twitter, we can find several metrics that help us understand the interaction and activity of our customers on the Internet. CTR = ( NO. CLICKS / NO. IMPRESSIONS ) x 100
Time on website : How long visitors spend on your website is a sign of their interest. You can use web analytics tools like Google Analytics to track this.
Bounce Rate: This metric shows how many visitors leave your estonia number data website without interacting with it. A low bounce rate usually indicates higher engagement.
Feedback and Reviews: Customer feedback and reviews are one way to measure engagement, as they reflect customer satisfaction and commitment to your brand.
Event or survey participation: If you host events or surveys, the number of people who attend or respond can be a measure of engagement.
NPS ( Net Promoter Score ): This is a metric that measures the willingness of customers to recommend your brand to others. Promoter customers are a sign of high engagement.
User Generated Content ( UGC ) : When customers share photos, videos, or comments related to your brand, they demonstrate a high level of engagement with you.
Conversations and direct messages: If customers communicate directly with your brand through emails, social media messages, chat, etc.
Repeat sales: Of course, there is no parameter that better reflects a consumer's loyalty to a brand than repeat purchase.