Where to publish news

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Newsjacking as a technology appeared on social networks, and today social networks remain the most effective channel for distributing newsjacking products.

The popularity of Telegram and VK, which have attracted almost the entire audience of Internet users in Russia, has increased the importance of this communication channel.

Social media is a fertile ground for newsjacking, and hashtags thailand telegram play a key role in this. They act as beacons that attract attention to your content. It is essential to choose hashtags that are relevant and popular, while still being consistent with your message and brand image.

Social media newsjacking content must not only be informative, but also engaging enough to encourage users to share it. The viral potential of social media makes newsjacking a particularly powerful tool.

If the brand already has large and active communities in social networks, which are subscribed to by opinion leaders, they may be enough for organic promotion of the news. If your own audience is not enough to activate the news, you can use advertising integrations with opinion leaders and seeding in thematic publics and channels, as well as targeted advertising.

In addition to social networks, newsjacking can also be used in other communication channels: mass media (mainly online media), offline advertising media, real offline projects.

Online media. PR professionals often work proactively with the media, integrating companies and brands into the news:

prompt commenting on “hot” news, especially those that appear in news feeds marked “information is being supplemented”;
integration of the company's own news items into the "topic of the day". This way, the news gets into the heated information field and gets good coverage;
a solution to an emerging problem, such as customer data leakage or product poisoning. It may look like instructions, a case presentation, or demo access to products. There were many such projects during the pandemic and the mass exodus of Western companies from Russia;
an analytical article or a well-founded forecast of how the situation will develop (exactly what the audience is waiting for in difficult times).
Various offline advertising media. For example, these could be billboards, which were used in the recent Wildberries case. This story was picked up by other brands and became multi-channel.