The answer is up to you, since you know your purchasing processes and the type of user your company is looking for or obtaining.
This strategy is not effective in all businesses, although it is effective in most.
It is especially useful for those who sell products or services with longer purchasing cycles, such as in the real estate sector, in consulting services, as it helps keep prospects interested throughout the decision-making process. It is also widely used for e-commerce sites that want to recover visitors who abandoned their shopping cart, increasing conversion rates.
It is important to stop and think about the type of ad that is appropriate for the stage of the purchasing process that the user is in. It is also important to think about the type of content to show them: offers, educational material, your brand, among many others.
Famous remarketing success stories
Amazon
Amazon is a prime example of remarketing success. If you’ve browsed products on Amazon and then seen those same products in ads on other websites, you’ve experienced this strategy firsthand. Amazon personalizes canada phone number its ads to show you products you’ve viewed or added to your cart, increasing the chances that you’ll return and complete the purchase.
Spotify
Spotify uses remarketing to engage users who have previously interacted with its music platform. When users listen to songs or albums and then leave the platform, Spotify displays ads to remind them of its premium service, which encourages conversions and customer retention .
XTech Solutions
This B2B company saw great results through remarketing. They used this strategy to target businesses that had visited their site and abandoned the sign-up process for a free trial. By displaying ads that highlighted key benefits, they were able to increase sign-up conversions by 30% and significantly expand their customer base.
I want to hire a digital advertising manager
To carry out this type of advertising, you must have certain technical knowledge. It is important to have experienced experts in order to achieve good results.
At titular.com we work on digital advertising for many of our clients and we can carry out a remarketing campaign that generates high returns on investment.