To complete this guide on how to post on Instagram from your PC, whether from the platform or with the tools we've seen, it's time to share some tips.
Boost your brand by creating your own online store.
1. Plan the content
Our first recommendation is to plan the content in advance . The job of the social media manager is to prepare and plan the communication strategy of a brand within the networks.
Of course, no strategy is whatsapp lead improvised; this task requires organization and foresight.
Start by doing a search on the feed of your competitors and the influencers your community follows. Then, organize the frequency and topic of the posts in a calendar. When you do this, distribute the type of content so that it is not repetitive. For example,
Monday: Tips on how to increase productivity during the week.
Tuesday: Post product photos.
Wednesday: Share photos of happy customers who received products from your online store .
Thursday: You can post a reel showcasing your best-selling items.
Friday: Upload motivational quotes or tips relevant to your niche.
To boost your content, we recommend taking advantage of special dates like Mother's Day, Valentine's Day, Christmas, etc. We know that this requires planning ahead of time, and that's why we've prepared this marketing calendar. Don't miss any dates!
Another good idea is to encourage your community to upload photos of your products using a hashtag . This way, they themselves help you spread the word about your brand, more people can get to know you, and you'll get more relevant content to continue sharing and promoting.
2. Use the same photo editing patterns
To maintain the aesthetic line in your content, select photo editing patterns and try to maintain them. This will create a strong visual identity: your followers will quickly recognize your content and remember your brand.
Read more : Instagram Story Highlight Cover Ideas
This “standardization” is useful when users enter your Instagram feed : seeing harmonious posts causes greater engagement (that is, greater commitment or loyalty of followers to your brand) and increases their attention.
In this task, it can also help you to work with Instagram templates , which are editable pre-designs that you can adjust to your brand identity. They will give you many ideas to generate relevant content!
3. Take advantage of information from Instagram Insights
We come to the third tip to professionalize your social networks and it is about taking advantage of the Instagram Insights features , that is, statistics. Its purpose is to monitor the participation of your audience and understand what type of content they like the most, both in the feed and in stories.
By fully understanding your followers' behavior, such as their peak times and most liked posts, you'll have greater clarity to plan your content more assertively.
Read more: What are Instagram impressions and other relevant metrics.