Here's what an InMail template might look like

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Access to 3rd degree connections
Sales Navigator lets you extend your reach beyond your network. If you don't have a connection, you can use Sales Navigator to send up to 20 InMail payments per month. You can pay for more credits, but it's cheaper to send a connection request before sending them via InMail.

Use automation software to send invitations. You can send 100 before a Captcha prevents your software from sending more. Once connected, you can send them an unlimited number of messages as long as they are not spam.

Targeted research for potential customers
To improve your automation software, use Sales Navigator’s “Find Prospects” filters, such as seniority, geography, and industry, to ensure you’re targeting only the best leads. Don’t narrow your search too much, or you’ll limit the number of leads you can send.

Use automation to prospect InMail messages
Automating InMail search is tricky because you don't want to sound like a robot. Remember, personalization is important if you want to generate leads, but is it still possible with automation? Yes, as long as you use personalization tags.

Most automation software will use tags like (firstname), (lastname), (job_title), etc., to make sure you are reaching the right person. Now all you have to do is write more templates.

:

Hello (name) (surname),

Thanks for connecting!

I came across your profile while on (LinkedIn_group) and saw that you were interested in learning more about (interest_1(marketing)) and (interest_2(lead generation)). We have a new product called (product_name) vietnamese offer and it looks like it would be a good fit for your business needs. I would be happy to offer you a 30-day free trial to see if that is the case! Visit our websites at (link) and use the coupon code (coupon_code) to start your trial.

I hope you like (product)!

Greetings,

(your_name) (your_surname)

As you can see, the message is personal, kind, warm, and gives the user something to open the message. You recognize that this user has a problem, and instead of wasting their time by sending a link for "learn more," you allow them to try your product for free.

Not only is it a great way to drive leads to your website, but it also uses the proven SaaS marketing strategy: the free trial. You’re also letting the product speak for itself.

You can use that message to promote a new product without touching the model. The automation software will fill in the tags for you based on what's in the person's profile.

You should have a template for each stage of the prospecting process, from the first connection to the fourth. This way the software can check how many times the user has not responded. After this check, the software can send the right message, whether it is based on the job title or the response.

Reply manually only after the user has responded to further personalize your outreach.

Use automation to upload content
In a previous section, we discussed the importance of a content marketing strategy. You need to create content to maintain your search engine rankings and drive organic leads to your site and social media pages. However, creating content requires a lot of effort on your part.

If you’re not confident in your content creation skills or don’t have the time to dedicate to writing blog posts, we recommend hiring a copywriter, videographer, or editor who can do it for you.