Microsoft Netherlands is the fastest climber with 645%, the software giant grew from 1,900 followers in December to more than 15,000 followers today. Stéphan Lam, digital manager of Microsoft Netherlands: “We started working systematically on our local company page, which means we now offer targeted content, the number of followers has grown and Microsoft Netherlands is more visible on the business market.”
At 'number 1' ABN AMRO, LinkedIn has been top of mind for a long time. Jeroen van de Ven belgium mobile phone number list social media manager ABN AMRO: “LinkedIn was also an underexposed gem for us. The company page is now used by various business units. That requires very specific and relevant content and targeting. A message from the recruitment department has a completely different tone of voice than a message from the business market department.”
Together with colleague Guido Smit, Jeroen is responsible for the LinkedIn company page at ABN AMRO. Every two weeks they organize a content meeting where different departments join. The goal of this meeting is to optimize the use on LinkedIn and to discuss the content calendar.