Advantages and disadvantages of sending messages in messengers

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Messengers have a high open rate of messages, which makes them an ideal means for promptly informing clients about important events.

These platforms can also automate customer support, inform about current promotions, strengthen loyalty, remind about the brand and collect feedback.

Compared to SMS or phone calls, instant messengers are a relatively more accessible communication tool. They allow you to send not only texts, but also media files, including images, videos, audio, and stickers.

However, there are also disadvantages to using messengers for mailings. For example:

Difficulty in collecting a contact base. To legally send cambodia b2b leads messages, you need to obtain consent from the user. This means that you will not be able to send messages to new users without prior communication.
Easy to unsubscribe. Messengers are less intrusive than calls, but constant messages can quickly irritate users. Unlike e-mail, where the client can simply unsubscribe, in a messenger he can block the account with one click.
High competition. Messages from business accounts must compete for the user's attention with important chats and channels. Sometimes messengers automatically move such messages to separate folders, which makes delivery difficult.
Reputation due to spam . First of all, spam activity with the purchase of contact databases generated negative attitudes when users saw warnings about an unknown sender instead of the text of the message. Over time, this led to users clicking "Block" without reading, associating any message from a stranger with spam.