As you already know the importance of KPIs in e-commerce, even for online stores of companies that manufacture electrical panels , see now the main metrics and KPIs used for this business.
Website visits
No matter how high quality your e-commerce offers, it only sells when customers come to your website, so you need to closely monitor the number of visits to your store.
This will give you an idea of whether or not the chile phone number resource number of visits is actually constant . This number should be properly recorded based on the period of time in which it occurs, so that the person responsible for the task can check when the store receives more and fewer visits.
This type of information is also important because it allows you to evaluate the effectiveness of your SEO strategy, email marketing and even how your audience responds to ads on social media, which is essential even for a facade renovation company .
Furthermore, with this information, you can identify the times of year when your sales are weakest. From there, you can create strategies, such as promotions, to capitalize on your sales at these times.
Cart abandonment rate
Many people are used to visiting e-commerce sites and placing products in their baskets without going through the checkout process.
Therefore, observing cart abandonment rates is important to track the purchasing behavior of visitors and customers on your online sales pages.
Tracking abandonment rates can provide more specific insights into why online customer conversions are not occurring during the purchase process.
Even though it is an important metric for your store, it should be studied alongside other e-commerce KPIs, especially if your sign factory is tied to another company, such as an equipment supplier.
If your cart abandonment rate is too high, it could be due to a few issues, such as:
confusing and long checkouts ;
few payment options;
very expensive shipping;
lack of marketing strategies to reduce abandonment;
missing security seal display.
Although the proportion is not low, it is always essential to test to reduce it gradually, such as small changes in the layout and simplification of the checkout and diversification of payment methods.
Bounce rate
The bounce rate, also known as the bounce rate , determines the percentage of visitors who visit and leave your page without taking any specific action.
In other words, entering the website and leaving without interacting or taking any action to purchase an e-commerce site, whether it be for women's accessories, kitchen utensils or even an e-commerce site for a custom-made thermal pool cover .