Search campaigns are the classic option for advertising on Google and, if set up correctly, they are usually the most effective for generating sales. The reason? Easy: it is the only type of campaign where we are showing our ads to users who are really interested in our products, since the user proactively enters Google to search for information.
Pro tip
Don't be overcome by the desire to appear: use only words that are related to your business and try to negate all those terms that can lead to confusion or bring you uninterested traffic. Otherwise, you will be wasting your time and, above all, money. If a user is searching, for example, for "rent a house" and you are dedicated to renting offices, it makes brazil business email database no sense to show them your ad. In addition, the system will recognize that you are not relevant to the search and will tend not to show your ad, in addition to charging you a higher CPC.
Shopping campaigns
Shopping campaigns are the best option if you are an eCommerce store and sell any of the permitted types of products. Remember that in this type of campaign you cannot promote intangible products or services, nor certain specific physical products, such as vehicles and real estate.