That's how I see it for social media experts. We have to make sure that we don't become redundant by offering something that companies don't have in-house. Knowledge is and remains power. Be a specialist and not someone who happens to do social media on the side. Show that you are trained (in communication or new media) and that you don't just do something. Social media has also become more divergent. Design and marketing knowledge is increasingly becoming a requirement.
2. Strategy overruled technique
Having a Twitter account doesn’t make you a social media expert Knowing how to create a Facebook page doesn’t mean you should. Your strategy is much more important than knowing how to do social media. As an expert, that’s romania mobile phone number list where your golden egg lies. Teach a company to listen instead of just sending out a waterfall of tweets (that no one might read). Don’t just give them the tools (good monitoring tools, for example), because besides having the shovel, it’s especially important to know where to dig and where not to dig.
3. Speaking is golden
Be a good speaker. Many companies fail to ensure enthusiastic use of social media internally. Give workshops and make it clear how important it is to turn employees into brand ambassadors and how useful it is for employees to use social media for business.
4. Walk the talk
Use your own social media in such a way that it shows that you know what you're talking about. Use the latest Facebook gadgets and be the first to use the new Twitter layout. Personally, I think you should only use channels that have added value for you. A Facebook page for your company with fifteen likes is a bit sad. In that case, the absence of such a page is a better option.
the application of social media expert Graeme Anthony . He made a video in which he not only tells what his skills are, but his video also shows (through technical gadgets) that he knows what he is talking about. A good social expert adds value by setting a good example and inspiring.
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5. Stand out in the crowd
Stand behind your story and the philosophy behind your function one hundred percent. If you practice your profession with passion, that will also radiate to others. Be original and think 'outside-in'. In this way you come up with content that the customer cannot think of themselves.
Think of the Heinz Beanz campaign devised by We Are Social. Social media is about identity and your digital personality. The agency played into this well by letting Facebook fans of Heinz win a bean with a name inscription. It is personal, original and - also important - does not cost Heinz a lot of money. The creativity of the social media agency plays an indispensable role in this.