If you were born between the 80s and 90s, you are called a 'millennial' or 'Generation Y'er'. This group of contemporaries, when they were born, could not get past the command 'C:\' in DOS and gradually experienced the rise of the internet in the decade that followed. Children of Generation Z, who were born between 1990 and 2000, were online from the first moment they could use a computer.
Generations Y and Z differ significantly from previous generations in terms of media use. PR south africa mobile phone number list professionals, like many marketers, do not change their tactics in spite of this. The press release remains the mainstay of any PR strategy and you only really score when your message is printed on crisp paper and told in a TV commercial. Is the group of under 33s, say about 50% of the potentially interesting consumer, reached?
While the Baby Boom generation ticks off which TV programs they are going to consume this week in the Avrobode, for the youngest generations most content is instant and on-demand. In the US, according to a recent study , internet use now exceeds TV viewing.