During this stage, your customer isn't

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2. Preference

During this stage, your potential customer learns to choose your products over azerbaijan phone number resource other options. They may do this because of price, quality, or a previous positive interaction with your brand.



3. Reputation

just choosing you. They're starting to respect your brand and see that it has genuine value that outweighs their other options.



4. Confidence

During the trust stage of brand awareness, your customer begins to develop a sense of attachment to your company and products. The choice to buy from you is no longer just about trustworthy products, but also about the personal connection they feel with your brand.