The same applies to specialist practices, medical clinics, or a hospital. Providing the information people need to make informed decisions gives the readers confidence in your ability to help them. It helps you build credibility while increasing your website’s visibility in the search engines.
Best Practices From Health Content Writing Services Ensure Optimal Visibility
Professional Health and Wellness Content Writers Bring You the Optimal Visibility on the Internet
Medical article production is not an easy task. It requires a lot of research and understanding of the subject matter. And it’s one of the most important aspects of medical communication.
Health and wellness content writers create medical copy that is accurate, factual, readable, and engaging. They answer questions. It’s essential as most people use the internet first to list of taiwan consumer email find information about a medical condition before they visit a medical practitioner.
In fact, a 2019 study by eligibility.com showed that 89% of people use the internet to find health-related information before they visit their health practitioner. Another study showed that, in 2017, 72% of consumers used the internet to find healthcare information.
According to Becker’s Health IT, 74% of the searches are for information related to symptoms, while 82% of searches are for information about prescribed medicines. At least 50% of consumers use the internet to find a new medical practitioner. Research on the diagnosis of a particular condition tops the searches at 87%.
Relevant information that answers the intended searches helps your medical practice website to show up in the search engine results and to build credibility with your target audience. Articles and blog posts make it easier to get to the top ten search results and to maintain the position while giving essential information to your website users.